πŸ’ Supplements and Google Ads: Dealing with difficult verticals - Metric Labs

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Over the years, those of us here at Metric Labs have dealt with any number of campaigns that have run afoul of Google Ads (formally AdWords) policy.


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In a similar list, the company also prohibits certain substances outlined in its advertising policy​​ relevant to its Google ads online advertising.


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Nearly two in three American adults take some form of nutritional supplement to [vi] After all, nearly two thirds (%) of people click on Google Ads when they​.


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Google Ads Discovery Campaigns Tutorial 2020

Newsfeed Ads seem to have the highest conversion rates. Stream Ads will format your ad to show across all devices. Google put the kibosh on this channel, forcing marketers to seek other opportunities to drive revenue. But times have changed. This forces advertisers in this vertical to think outside the box. Remarketing health and sensitive products is no longer. I encourage anyone advertising in this vertical to read through it because getting support through Facebook after you start advertising can be challenging. Luckily for everyone, once your company receives 30 or more reviews the star ratings will start to show automatically with your AdWords ads. The ads are now available across most Yahoo sites. Today, Cassie will be discussing the Health and Supplement Industry. Article URL:.

Yesterday, Kristina covered the Tourism and Travel industry. We have noticed Facebook getting more aggressive with regulating the health and supplement vertical ads, so be cautious with your ad copy and how frequently you are showing ads to avoid disapproval.

Here is a list of the guidelines for Facebook google ads supplements policy. However, you are still looking to sell a product, which technically falls into eCommerce. Top 9 ASO Mistakes.

Having both text and image ads allows you to expand your market reach in the display network. Lucky for you, we will open up our secret vault and let you in on 5 tips to help make up conversion volume and put you on the road to success in the health and supplement vertical. A strategy outline advertisers can employ to isolate and measure the value of brand advertisements: geo exclusions. Tracking performance of seller ratings on ads can be difficult because there are no segmented reporting options available in AdWords. Back in the day, remarketing was key for this vertical. Now that Remarketing is off the table, testing things like DCO Display Conversion Optimizer is a great opportunity to drive incremental conversions from the Display network. This unique set up means you are always walking a tight rope between providing information and driving revenue. The vast amount of targeting options available makes showing your ads in front of your precise target market a clear opportunity for success. Facebook Facebook has also proven a very profitable channel for the health and supplement vertical. Tweet Share Share. However, we have also seen click thru rates improve with the new layout of the right hand side ads that have a larger image. The Health and Supplements vertical for PPC is complex as it is heavily regulated with strict editorial constraints. The ad copy must be informative. However, CPAs tend to be higher avg. When running Google Display campaigns be sure to run both text and image ads and segment them into their own ad groups or campaigns because they perform very differently. Yahoo Stream ads are no exception.